Category: Social Media

Scope of Digital Marketing in 2020

According to a recent survey, the growing percentage of India’s Digital Advertising Industry is at 33.5 and by 2020 its value will exceed the INR 255 Billion marks. India is one of the latest and largest growing digital markets globally and the scope for digital marketers here will only get on increasing. By the end of the […]

The Differences Between Social Marketing & Social Media Marketing

APPROACH Social marketing – First, understanding the audience, then building a campaign specifically around them. Social media marketing – Introducing a new or existing audience to a product or idea. GOAL Social marketing – alter or maintain how people behave. Social media marketing – increase awareness, clickthroughs or perceptions. TARGETING Social marketing – very focused, often niche. Social media marketing – Broader, […]

Digital marketing


Content marketing gives you an approach to serve and offer back to your crowd. Content marketing enables you to accomplish something once and have it serve and compensate you for a long time later on. To have a fruitful content marketing channel you need to show the correct bit of content to the perfect individual […]


How to get more followers on Instagram?

YOUR HASHTAG NEEDS TO BE SEEN ON MORE THAN JUST YOUR FEED Your Instagram post, your hashtags with every post that gets uploaded on your feed. But is that enough to grab your audience’s attention? Definitely not! Let all your flyers, ads, campaigns, print and digital media have the hashtag written on it. This will […]

Social Media Marketing Plan – Must Have.

Definition of social media. : forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos). A brand audit is a thorough examination of a brand’s current position in the market compared to its competitors and […]